{"id":22,"date":"2025-11-03T14:06:57","date_gmt":"2025-11-03T13:06:57","guid":{"rendered":"https:\/\/frusion.de\/our-story\/"},"modified":"2026-03-03T10:21:20","modified_gmt":"2026-03-03T09:21:20","slug":"our-story-frusion-fresh-produce-partner","status":"publish","type":"page","link":"https:\/\/frusion.de\/de\/our-story-frusion-fresh-produce-partner\/","title":{"rendered":"Unsere Story"},"content":{"rendered":"<h3>\n\t\t\t\tAlles begann mit eine einfachen Frage:<br \/> Warum nicht besser?\n\t\t\t<\/h3>\n\t\t\tFor years, we worked deep inside the fruit trade &#8211; negotiating shipments, balancing logistics, and managing unpredictable supply chains.<br data-start=\"562\" data-end=\"565\" \/>Die Muster waren immer dieselben: keine Transparenz, schwankende Qualit\u00e4t und ein Geflecht aus Zwischenh\u00e4ndlern, das Erzeuger und Handel voneinander trennte.<br data-start=\"707\" data-end=\"710\" \/>Too much potential was lost between harvest and shelf.So we decided to build something different.<br data-start=\"813\" data-end=\"816\" \/>A company that connects what has long been disconnected &#8211; turning experience, trust, and data into one intelligent system.That&#8217;s how <strong data-start=\"953\" data-end=\"970\">Frusion<\/strong>\u00a0Fresh<br data-start=\"980\" data-end=\"983\" \/>We are a team built on decades of know-how, focused on making fruit supply chains more transparent, efficient, and fair &#8211; from the producers to the marketplace.<br data-start=\"1145\" data-end=\"1148\" \/>Because the future of fresh fruit isn&#8217;t about moving faster.<br data-start=\"1208\" data-end=\"1211\" \/>It&#8217;s about moving smarter.\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/frusion.de\/wp-content\/uploads\/2026\/01\/about-Intro.jpg\" alt=\"our story fresh produce supply chain partner\" title=\"about-Intro\" itemprop=\"image\"  \/>\n<h2>\n\t\t\tErfahrung. Strategie, Vision.\t<\/h2>\n\t<h3>\n\t\t\t\tFelder. Fr\u00fcchte. Zukunft.\n\t\t\t<\/h3>\n\t\t\tJose Claure knows the fruit business from the ground up &#8211; literally.<br data-start=\"339\" data-end=\"342\" \/>After earning his degree in Agricultural Economics at Universidad Zamorano in Honduras, he began shaping the future of fresh produce across continents. His career took him from production sites to the strategic heart of the European fruit business, including leadership roles within the supply chain of major retail fruit distributors in Germany.At <strong data-start=\"856\" data-end=\"873\">Frusion<\/strong>, he now leads market strategy, innovation, and product development &#8211; connecting producers and retailers through smarter systems, transparent structures, and a shared commitment to quality.\t\n\t<h3>\n\t\t\t\tF\u00fcr reibungslose Abl\u00e4ufe\n\t\t\t<\/h3>\n\t\t\tNicole Macias kennt Agrar\u00f6konomie und internationalen Handel nicht nur aus der Theorie, sondern aus der Praxis.<br data-start=\"351\" data-end=\"354\" \/>A graduate of Universidad Zamorano, she has spent years leading teams and projects that connect growers and retailers with precision and reliability. Her experience spans quality management, client relations, and the operational steering of global supply chains &#8211; always with a focus on consistency and trust.At <strong data-start=\"670\" data-end=\"687\">Frusion<\/strong>verantwortet Nicole das Tagesgesch\u00e4ft, die Prozessoptimierung und das Qualit\u00e4tscontrolling. Sie sorgt daf\u00fcr, dass jede Lieferung, jede Partnerschaft und jede Zertifizierung so reibungslos l\u00e4uft wie die Vision dahinter.<br data-start=\"894\" data-end=\"897\" \/>Because in a fast-moving business, precision isn&#8217;t just an advantage &#8211; it&#8217;s a promise.\t\n<h2>\n\t\t\tDie Werte, die uns antreiben\t<\/h2>\n\t\t<h3>Transparenz<\/h3>\n\t\t\t\tWe communicate openly and act with clarity &#8211; because lasting trust is built on honesty at every step.\n\t\t<h3>Innovation<\/h3>\n\t\t\t\t<p>Wir nutzen Erfahrung und Daten, um den Obsthandel intelligenter und nachhaltiger zu gestalten.<\/p>\n\t\t<h3>Integrit\u00e4t<\/h3>\n\t\t\t\t<p>We act with honesty and responsibility, because true progress starts with doing what&#8217;s right.<\/p>\n\t\t<h3>Partnerschaft<\/h3>\n\t\t\t\tWe believe success is shared &#8211; growing stronger together, from field to market.\n\t\t\t<h4>Mehr als nur Worte<\/h4><h2>Was hinter dem Namen steckt<\/h2>\t\t\t\n\t\t\t\t<p>Frusion steht f\u00fcr <em>Fruits<\/em> <em>+<\/em> <em>Passion +<\/em> <em data-start=\"630\" data-end=\"647\">Fusion + Vision<\/em> &#8211; the idea of merging experience with innovation.<br data-start=\"697\" data-end=\"700\" \/>It&#8217;s more than a name. It&#8217;s the way we think.<\/p>\n\t\t\t<a href=\"https:\/\/frusion.de\/de\/contact\/\" title=\"Gestalten Sie den Wandel mit.\" target=\"_self\"   role=\"button\" aria-label=\"Gestalten Sie den Wandel mit.\">\n\t\t\t\t\t\t\tGestalten Sie den Wandel mit.\n\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>It Started with a Simple Question: Why Not Better? For years, we worked deep inside the fruit trade &#8211; negotiating shipments, balancing logistics, and managing unpredictable supply chains.We saw the same challenges repeat: missing transparency, inconsistent quality, and countless middlemen standing between grower and retailer.Too much potential was lost between harvest and shelf.So we decided [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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