Retailers are under constant pressure. Tight margins, weekly promotions, strict food safety rules, and customers who expect perfect quality every single time. For producers, this often results in Unclear forecasts and last-minute changes.
Price pressure without transparency.
High requirements but little feedback.
Responsibility without real control over the full chain. The gap between what retailers demand and what producers can realistically manage is growing.

That gap is exactly where Frusion comes in.